Information Automatically Gathered About All Visitors
We collect aggregate and user-specific information on which pages consumers access or visit. This information is used to generate reports that help us assess the value of and interest in the various types of content we provide and to improve the content of our web pages. We can build a better site and content strategy if we know which pages our users are visiting, how often they visit and how long they stay on a page.
Our web servers automatically collect limited information about your computer’s connection to the Internet, including your IP address (but not the e-mail address), when you visit our site. Your IP address does not contain personally identifiable information, nor does it identify you personally. We use this information to deliver our web pages to you upon request, to tailor our site to the interests of our users, and to measure traffic within our site.
To help make our site more responsive to the needs of our visitors, we may utilize a standard feature of browser software called a “cookie.” A cookie is a small piece of computer code that is deposited on your hard drive by our site. Browsers typically recognize when a cookie has been sent to your computer and give you the option to refuse or allow it. A cookie does not actually identify you, just the computer that you are using to access our site. A cookie cannot read data off your hard drive. Our advertisers, content partners and sites that are reached from links on our site may also assign their own cookies to your browser, a process that we cannot control.
In addition, we can access cookies later in your current session or in a later session on our site in order to improve your visit to our web site, as in the following examples:
Third Party Advertising
We may use third-party advertising companies to serve ads when you visit our Web Site. These companies may use information (not including your name, address, e-mail address or telephone number) about your visits to this Web Site and to other web sites in order to provide advertisements about goods and services of interest to you. These companies may employ cookies and clear GIFs to measure advertising effectiveness. Any information that these third parties collect via cookies and clear GIFs is generally not personally identifiable (unless, for example, you provide personally identifiable information to them through an ad or e-mail message). We encourage you to read these businesses’ privacy policies if you should have any concerns about how they will care for your personal information. If you would like more information about this practice and to know your choices about not having this information used by these companies, see the Network Advertising Initiative’s consumer web site